gods wear hats

[Garak takes a drink of root beer]
Quark: What do you think?
Garak: It’s vile.
Quark: I know. It’s so bubbly and cloying and happy.
Garak: Just like the Federation.
Quark: And you know what’s really frightening? If you drink enough of it, you begin to like it.
Garak: It’s insidious.
Quark: Just like the Federation.

- Star Trek: Deep Space Nine - Way of the Warrior (S4 E01) (and here’s the video)

For a long time, I’ve been quite anti-Google. I’m certain this comes from loyalty to Inktomi, where I used to work once upon a time. In time, it was strengthened due to my dislike of the number of people who joined the cult. Google released and/or acquired a lot of cool apps: maps, Earth, calendar, mail, gears … the list is virtually endless. It could be argued that this was for the benefit of the technology-using community as a whole, but to me it seemed like an incessant grab for geek mindshare.

Eventually, people started to catch on that Google are potentially a very scary organisation. After all, they know what you research on the internet, what you read online, who you send mails to, who you meet with and why. In fact, they probably know as much about you as any given organisation possibly could, and you gave them permission!

However, many months and years of bombardment with applications and the need to be a part of the software community has meant that it is now virtually impossible for me to function without using Google’s tools. They have started to suck the resistance out of me - I’m becoming accustomed to the root beer (or the Kool-Aid, to mix metaphors).

The scariest thing was when I tried out Google Reader, and people had already shared 51 news articles with me, assuming all along that I used it. Gah! I’ve made myself paranoid all over again, just by writing this post. Time to block google.com cookies again.